Questionnaire Design
The skill in collecting the information you need lies in asking the right questions. This course will give you the skills to design good questionnaires - whether for face to face interviews, for structured telephone interviews or for an online survey. Running Focus Groups too, require the use of a well-designed topic guide.
Topics covered
The main topics that are covered in the 1 day course on Desk Research are shown below. The agenda can be adapted according to the specific interests of your organisation.
Objectives
The first step in designing a questionnaire is to be clear on the specific objectives of the survey
Data Collection Options
The design of questionnaire will vary according to the methodology to be used in the data collection. A face to face discussion may use more of a Topic Guide where an online survey requires a well-structured questionnaire
Questions
The wording and order of questions asked and whether they should be open or closed questions will affect the quality of data collected. Key skills include the use clear language and avoiding bias.
Data Analysis
The approach to data analysis will depend on both the scale of the survey and the data collection method. Analysing detailed conversations from a face to face interview or Ficus Group requires a different apporach to hundreds or thousands