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Desk Research
With the wealth of information published today- desk research can provide useful context and background for business decisions
WHAT IS DESK RESEARCH GOOD FOR?
AND FOR WHAT TYPE OF INFORMATION MIGHT DESK RESEARCH NOT BE IDEAL?
Good for :
1.
What products are already on the market?
2.
Government data on production and trade
3.
Which are the main suppliers currently?
4.
Is the market growing?
5.
Trends in this market
6.
How is the topic covered in social media?
7.
Legislation, duties, tariffs, certification of relevance
1.
Awareness of my company
2.
Satisfation with current products/services
3.
Likelihood of purchasing my product/service
4.
Opinions about the competitors
5.
Current spend levels
6.
Prices currently paid
7.
Which suppliers the target customers currently buy from
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