Managing Research Projects
This course focuses on how to do market research. Whether you plan to do a project yourself or to contract out to a consultant or agency, it helps top have a clear understanding of the 10 steps involved .
The success of a project depends on each stage being well executed- right from the initial stage of specifying the research needs to the final step of sharing the findings and initiating an action plan.
Key Topics
The main topics that are covered in the 1 day course on Desk Research are shown below. The agenda can be adapted according to the specific interests of your organisation.
1.
The 10 steps of a market research project
3.
Define your market research objectives
5.
The uses and limitations of desk research
7.
What size of sample will provide robust results?
9.
How to analyse your findings into insight to present to others
2.
How to write an effective market research brief
4.
When to use qualitative and when to use quantitative information
6.
Choosing between an online survey, telephone or other methodologies for fieldwork
8.
What to consider when designing your research questionnaire
10.
Determining your market research budget